Customer spending power gone down so now marketing plays an important role as companies fight for space in the market.

Companies are already having a tough time as even the sales of FMCG products have gone down. It seems that tough economic conditions have taken the toll on the Indian market. It seems that India is poised for something great and large in terms of economic growth and development but for that the government must push the manufacturing sector and bring in reforms mainly in providing sanctions for new projects. Faster acquisition of land in a right manner and also speeding up clearances with no red tapism acting as a barrier to growth will help the country usher in a new era of growth, stability and prosperity.